The Content Writer will be a key player in crafting compelling narratives across all content formats, including presentations, website copy, articles, and more. As part of a fast-paced startup, this role requires someone with a versatile writing style, excellent research skills, and the ability to adapt to various audiences. An understanding of financial markets, crypto, and digital assets is a strong plus. Success will be measured by the ability to produce high-quality, impactful content that aligns with Yirifi’s mission and drives engagement with stakeholders.

Responsibilities and Deliverables

Content Creation

• Write and edit a wide range of content, including articles, blog posts, whitepapers, presentations, and web copy.
• Tailor messaging to target audiences, including clients, investors, and the broader crypto community.

Brand Voice and Messaging

• Maintain a consistent tone and voice across all content that reflects Yirifi’s brand identity.
• Collaborate with leadership to refine and evolve key messaging.

Market and Industry Research

• Stay updated on developments in financial markets, crypto, and digital assets to create timely, relevant content.
• Conduct research to support data-driven storytelling and thought leadership pieces.

Content for Marketing and Outreach

• Develop engaging copy for marketing campaigns, newsletters, and social media posts.
• Create pitch decks and investor presentations with clear, concise messaging.

Website and SEO Optimization

• Write and update website content to enhance user experience and drive traffic.
• Apply basic SEO principles to improve content visibility and search rankings.

Cross-Functional Collaboration

• Work with design and marketing teams to develop visually engaging content.
• Partner with product and compliance teams to translate complex concepts into user-friendly materials.

Ad Hoc Projects

• Support the team with additional content needs, such as product documentation, FAQs, and case studies.

Key Performance Indicators (KPIs)

• Content Volume and Quality: Deliver the agreed high-quality articles or equivalent content pieces per month.
• Engagement Metrics: Achieve increased engagement across digital platforms (e.g., website traffic, social shares).
• Timeliness: Ensure all content is delivered on or before deadlines.
• Stakeholder Feedback: Maintain positive feedback from internal teams and external audiences.

Writing and Editing:

• Exceptional command of the English language and attention to detail.

Industry Knowledge:

• Understanding of financial markets, crypto, and digital assets is highly desirable.
• Ability to simplify complex topics for diverse audiences.

Digital Tools and Platforms:

• Experience with content management systems (e.g., WordPress) and basic understanding of SEO.
• Familiarity with tools like Grammarly, Canva, or similar for content creation and editing.

Research and Analysis:

• Ability to conduct thorough research and synthesize findings into engaging content.

Presentation Development:

• Experience creating polished pitch decks or presentations using PowerPoint or Google Slides.

Soft Skills

• Excellent organizational skills and ability to manage multiple projects simultaneously.
• Strong collaboration and communication skills to work effectively in a team.
• Self-motivated, with a startup mindset and willingness to take on varied tasks.
• Creative thinker with a strategic approach to content creation.

• 3+ years of proven experience in content writing with a strong portfolio showcasing diverse formats (e.g., blogs, presentations, web copy).