Innovate Nepal Group

Innovate Nepal Group (ING) is an investment holding company that focuses on innovating higher education in Nepal by blending international qualifications with local contexts. Due to the pioneering work that we have done in the country, Government of Nepal’s Ministry of Education had in 2014 awarded our Executive Chairman Mr. Sulav Budhathoki, with a Letter of Commendation for advancing the betterment of higher education in Nepal. ING is the sole shareholder of Islington College Kathmandu (ICK; first academic institution in Nepal to offer UK Undergraduate & Post Graduate Degree qualifications) and majority shareholder of Merryland College Biratnagar (MCB; the first academic institution in Biratnagar to offer UK University Undergraduate Degree qualifications).

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Marketing Manager

Marketing/Advertising/Customer Service

Apply Before : 2020-08-17 (Closed)

Job summary

  • No. of Vacancy
  • Job Type
    Full Time
  • Offered Salary
  • Gender
  • Career Level
    Mid Level
  • Industry
    Immigration & Education Consultance
  • Experience
    7 Years
  • Location
  • Apply Before
  • Views

Job Description:

We are looking for an experienced Marketing Manager to develop and manage marketing strategy in various marketing channels, lead acquisition, foster customer retention, execute business development, provide sales support, and advance brand building while supporting business objectives.

Roles and Responsibilities

  • Build marketing plans to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan
  • Market through various channels and segment databases while working with large data sets
  • Develop engaging, educative and motivating marketing program
  • Approve and oversee the creative development of promotional materials, website content, advertisements, and other marketing-related projects
  • Evaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow and retention
  • Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications
  • Partner with creative teams, other internal stakeholders, and external agencies and vendors
  • Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders while leveraging the right internal processes
  • Work with the other teams, internal stakeholders, and external agencies and vendors
  • Understand and develop budgets, including expenditures, research and development appropriations, return-on-investment and profit-loss projections in line with our brand identity

Required Knowledge, Skills, and Abilities

  • Excellent written, verbal communication and presentation skills
  • Proven experience in identifying target audiences and creatively devising and leading across various marketing channels
  • Must be goal-oriented with the ability to manage pressure and achieve targets in a timely manner
  • Experience in building complex marketing programs and reporting on the results
  • Exposure to digital and direct response marketing
  • Strong project management, problem-solving and decision making ability, including metrics-driven thinking
  • Ability to travel as necessary

Education + Experience

  • Masters’ Degree with a specialization in Marketing or other relevant fields
  • 7 years’ work experience in a similar role

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