Help to co-ordinate and create stand-out digital marketing campaigns to help promote VESPER’S different service areas e.g. through the use of compelling content, email marketing, videos, podcasts, infographics and photography. 
Develop VESPER’S social media presence, ensuring that it is used to cultivate a dynamic relationship with VESPER’S diverse audiences. This will include managing all of VESPER’S social media channels (Facebook, Instagram, Twitter and YouTube) and liaising with team to create and schedule relevant content. 
Maintain and update VESPER’S website (www.vesperhouse.com/ www.vespercafe.com). This will include ensuring content and design is regularly reviewed and optimised to support the user journey and experience. 
Work with service heads to develop engaging web content that reflects the preferences and needs of their target audiences. This will include using Wordpress to create, edit and promote both static and dynamic content such as landing pages, blogs, news stories, case studies etc. 
Support service heads to deliver annual marketing plans that help to position and grow our work in the employment, research and evaluation, and regeneration fields. 
Support the collection of audience insight and marketing performance data to help underpin and activity. 
Analyse VESPER’S analytics data (e.g. Google, Mailchimp, social media) to monitor, report on and improve audience engagement and marketing ROI.

Support VESPER’S thought-leadership and VESPER’S Friends Network’ programme by helping to plan, co-ordinate and promote a series of enternal & external events (min of 12 per annum). This will require close working with the different partners, corporates and service teams to help shape the programme and format/style of event(s).
Manage event logistics and operations e.g. sourcing venues, booking catering and refreshments, managing online/offline registrations, issuing joining instructions, set-up and set-down etc. 
Help produce all event communications including promotional materials, speaker biogs/briefings, display and branded merchandise, and event reports and write-ups. 

Support the effective management and application of VESPER’S brand by supporting team to understand and adhere to brand guidelines 
Help maintain and grow the catalogue of VESPER’S branded templates and resources e.g. PPT and word templates, infographics, and project/event summaries/case studies.
Support VESPER’S team and external stakeholders and partners to effectively use the VESPER’S brand guidelines and templates, providing guidance and training, as appropriate. 

Support the production and delivery of VESPER’S marketing and communications collateral – printed and digital. This will include copy-writing, editing and helping with the design of all publications, marketing materials, training materials, reports and e-newsletters. 
Support design and layout of marketing collateral using InDesign, Photoshop and Illustrator and commission external agencies and associates where required e.g. design, print, copy-writers and photography. 

Carry out all duties in accordance with VESPER’S, its Equal Opportunities Policy and Charter. 
To work in accordance to confidentiality and data protection 
To maintain appropriate relationships with clients, partners and other agencies to promote the interests of the Company 
In addition to the above, to provide support to the senior management team and other departments to help achieve corporate objectives. 
The list above is not to be regarded as exclusive or exhaustive and flexibility is required.

 MBA / MBM

Experience in the design and execution of mar/comms strategies 
Experience of PR and media relations including writing press releases and negotiating with the media 
Experience of graphic design and use of Adobe Creative Suite or similar
Experience of website content management, particularly Wordpress and Visual Composer, and using social media strategically 
Experience of event management 
Experience of using Mailchimp and Surveymonkey or similar 
Experience of digital monitoring and optimisation tools and techniques, such as Google Analytics, Google Tag Manager, A/B testing and heat mapping 

Public relations theory and practice 
Marketing theory and practice 
Digital mar/comms e.g. email marketing, social media and content marketing 
Design and production of print materials and publications