Creative Touch Fashion Kathmandu – A Profile With humble beginnings of garment trading outlets in Thamel, first opened in 1994 and second in 1997, Creative Touch Garment Industry was established in August 1999. The mid-90s until early 2000Thamel fashion scene was mostly hippy – crazy colours and style. It was not much about quality back then. Creative Touch trailedwhat was popular and good selling. With ti ... me and experience Creative Touch has evolved into a fashion house offering two seasonal collections, Spring Summer and Autumn Winter, in styles of Funk, Elegant Funk or Funky Chic, Street Funk, Boho Inspired or Boho Chic, Hippie Chic, Goth Inspired and Fairy or Pixy Inspired. The subtle funkiness in Creative Touch Style and Quality givesthe design an edge incompetition. Women’s Wear, Men’s Wear, Kids’ Wear garments include coat, jackets, sweaters, dresses, tops, trousers and skirts; while accessories include hand-warmers,leg-warmers, hats, caps, head bands, bags and scarves. Creative Touch is the brain child of Ms. RajaniThapa. She has more than 24 years of experience in fashion industry. She leads Creative Touch Team and Spirit in design, production, quality control and sales. The team manage and regulate Sales Unit, Design and Sample Unit, Store Unit, Production Unit, Checking & Finishing Unit, Packaging Unit andAccount Unit. Skilled artisans from various ethnic backgrounds comprise the creative fabrication workforce of 125 people – 53 women and 72 men. Occasionally the firm also provides internship opportunities to domestic and international fashion students.   Creative Touch Spirit Creative Touch Spirit is driven by an unquenchable thirst to create beautiful designs, and hence the effort and enthusiasm. Surreal determination and an open mind to make a dozen mistakes before coming with a single design, and creating designs in multiples. An unparalleled expectation from self and team in creating new designs, inspired by design trends and collaborators. Driven to sustain manufacturing base, and bringing joy to buyers who love Creative Touch Style. Each Creative Touch product is handmade. Hand-crafting processes include screen-printing, tie-dye, embroidery, patchwork, various hand-stitching details, beading and sequencing, razor cut, hand-crafted buttons, hand-crafted-felt details, crochet, woollen details and quilting. Often there is a combination of two or more hand-crafting details in any given product. Creative Touch Fashion is nor cheap and neither for mass consumer. With a medium industrial manufacturing base integrating artisanal processes Creative Touch Fashion is priced in the mid-range of niche fashion market. Price factor is also affected by choice of quality and safe fabrics and materials.   Fairness in Production Creative Touch products are handmade under fair working conditions and fair payment of wages. Creative Touch employees and craftsmen/women receive above industry-average pay. Together we blend traditional themes and motifs with modern design to give that cutting edge to Creative Touch Style in Alternative Fashion scene. Though we are not officially registered under World Fair Trade Organization, Creative Touch Spirit is driven by Fairness in Production. Women workforce receive same remuneration rates as their male counterparts. A socially responsible business Creative Touch employs about 40% female workforce. Creative Touch offers subsidized canteen, employee welfare incentives and charity for those in times of special need. There is no child labour.   Registration &Membership Creative Touch Garment Industry is registered with Government of Nepal under Department of Cottage and Small Scale Industry, Internal Revenue Department, Department of Customs and Municipality Office. Creative Touch Garment Industry is a member of Export Council of Nepal. Creative Touch Pasal is registered with Government of Nepal under Department of Commerce and Supply Management, Internal Revenue Department and Municipality Office.   Nature of Business Wholesale order for export is primary business. The wholesale office and manufacturing base is located in Naya Bazaar, Kathmandu. Online wholesale catalogue is available on www.CreativeTouch.com.np. Creative Touch offers a flexible programme that encourages creative collaboration – a design may be revised or recreated for a complete original product. Retail stock for export is available on www.etsy.com/in-en/shop/CreativeTouchFashion There are three retail outlets – a Kids’ Outlet and an Adult Outlet in Thamel, and a Domestic Outlet in Naya Bazaar.Domestic online retail buying is available on www.daraz.com.np/creative-touch   Target Market Niche mid-range fashion market, target audiences like fashionable and comfortable clothing that is slightly different than what is hip. Our biggest market is western European mid-range wholesale fashion market. Target customers are importers, speciality stores and traders. Consumers are mostly women of 18 to 60 years’ age group. A fast evolving market is mid-range domestic urban hipster fashion market. Consumers are mostly women of 18 to 37years’ age group. Read more