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HLE Nepal

HLE Nepal

Construction / Real Estate

Kathmandu

Home Loan Experts is the top specialist mortgage company in Australia with rapidly growing offices in Sydney and Kathmandu. Having settled over $2 billion home loans, we are the leading financial service provider in Australia. We exist to get tough loans approved; that's why our customer service is the best! HLE Nepal Pvt. Ltd is an extension of Home Loan Experts. Our office in kathmandu has 150+ happy and energetic team working to p ... rovide the best customer service and our team of brilliant tech team focuses on building world-class fintech products.

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Digital Marketing Manager

Apply Before : 2022-04-12 (Closed) View: 5695

Job summary

  • No. of Vacancy
    : 1
  • Job Type
    : Full Time
  • Offered Salary
    : Negotiable
  • Gender
    : Both
  • Career Level
    : Mid Level
  • Experience
    : 3 Years
  • Apply Before
    : 2022-04-12 Closed
  • Skills
    :
    Digital Marketing
    Google Analytics
    SEO
    Wordpress

Job Description:

  • Manage & monitor the work of the digital team to optimise web traffic and qualified leads.
  • Lead the media team to recommend changes to website architecture, linking, content or other factors to improve SERP for target keywords
  • Lead the media team to execute tests, collect and analyze data that help with HLE SEO.
  • Monitor SEO trends, competitor strategies and best practices to ensure cutting edge strategy, top website rankings and identification of new opportunities
  • Collaborate with design and development teams while following the best practices to improve website performance - including page load speed and core web vitals.
  • Collaborate with the content. and copywriting team to ensure maximum traffic to niche SEO pages and engagement with HLE social content, ads and automation while staying aligned with our brand
  • Recommend changes to website architecture, linking, content or other factors to improve SERP for target keywords
  • Execute tests, collect and analyze data that help with our SEO
  • Collaborate with design and development teams while following the best practices to improve website
  • Plan and execute effective digital advertising campaigns across SEM, Display, Social, Video and Native on channels including Google and Facebook
  • Maximize ROI measured against CPA
  • Build and execute the HLE social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification, engagement and lead generation.
  • Build and grow the HLE marketing automation team to execute acquisition, retention 1:1 campaigns to generate leads.
  • Hire to fill any skill gaps in the team
  • Maintain currency with trends and techniques in:
    • SEO/ Paid/ Social
    • Australian mortgage industry
    • Australian Economy
  • Ad hoc duties
  • Any other duties as required from time to time

Required Knowledge, Skills, and Abilities:

  • Hands on SEO
  • Experience with large scale websites
  • Proven technical SEO experience including technical audits, mobile and site speed optimization Experience using a variety of SEO tools including web crawlers, search engine consoles and testing tools, backlink data sources and SEO platforms
  • Solid experience with Google Analytics, Google Console, data manipulation tools (e.g Google Sheets), tag management tools (e.g Google Tag Manager)
  • Experience with A/B and multivariate experiments Good understanding of HTML, CSS, and JavaScript development and constraints
  • Good understanding of marketing automation.
  • Good understanding of marketing automation.
  • Expert knowledge of both Search and Social Media Advertising
  • Proven working experience in social media marketing competencies:
  • Team player, Results oriented Organised and detailed Growth mindset

Skills:

  •  Marketing strategy & tactics
  • Understanding and ability to execute end to end campaigns
  • Project management tools
  • SEO
Experience with 
  • Regex/Xpath, Javascript, Python or any programming language
  • Wordpress / CMS
  • Google Analytics
  • Google Ads
  • Social media marketing
  • Marketing Automation
  • A/B testing
  • UX / UI design
  • Proofreading
  • Writing technical content
  • (SEO copywriting)
  • Video marketing
  • Conversion rate optimization
  • Public relations

Education + Experience:

  • Bachelor’s Degree
  • 3+ years proven experience leading a digital marketing team

Apply Instruction:

Interested candidates fulfilling the mentioned criteria are encouraged to Apply using the Easy Apply Button below. Registered candidates may also apply using Apply Now Button.

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