Some of the exciting stuff that you'll be involved in:
Take ownership and manage the daily operations of existing automation software (such as ActiveCampaign)
Segment our contacts database based on customer behavior on our website
Develop and execute lead generation strategies with realistic goals on acquisition, engagement, conversion, and retention
Collaborate on integrated campaigns including online courses, social, email, webinars, SEM/SEO etc to move leads through sales and marketing funnel
Analysis and reporting of lead nurturing, lead scoring, email campaigns, and marketing automation efforts.
Maintain a data-driven approach through continual experimentation (a/b testing, etc)
Ongoing education to remain dominant in the cutting-edge marketing automation process
Undertake ad hoc duties as required
Required Knowledge, Skills, and Abilities:
Who You Are:
Expertise in leading automation tools such as Marketo, SalesForce, Eloqua, Pardot, Hubspot Marketing Hub, Infusionsoft, ActiveCampaign or other software
In-depth knowledge of digital marketing and advertising tools
Ability to work both independently and in a collaborative manner and under deadlines for a wide scope of projects
An enthusiastic individual with a meticulous eye for detail and results-oriented
Must be a team player and open to constructive feedback
Proficient in English, both in written and verbal
Experience working for western-based clients will be desirable
Education + Experience:
Bachelor’s degree in Marketing or similar field
2 plus years of proven experience in managing large scale automation campaigns
The Benefits of Joining Us Are Many!
Competitive remuneration provided which is negotiable based on skills and suitability
A secure long-term role
Paid annual leave and sick leave
Paid maternal and parental leaves
An environment that values continuous learning and development
Office-sponsored daily breakfasts and other benefits
Recreation room to unwind and chill!
Parties and events – we want you to have some fun at work!
Work Hours: 8:00 am to 4:00 pm (including 1 hour lunch break)
The detailed position description will be discussed during the face-to-face interview.
Sounds like an opportunity for you? Send us your resume and cover letter to firstname.lastname@example.org the subject line "Career: Marketing Automation Specialist", addressing all the essential requirements.