Provides leadership for the media and public relations components of the College’s Integrated marketing and communications department and plan in collaboration with the other College Advancement managers.
Represents College administration at public events, press conferences and meetings, and assists leaders with public appearances.
Built good image of the college and tie up with different colleges and students that’s helps for the enrollment of the students in the college.
Manages relations for the College, developing and implementing a strategic media relations campaign to ensure a positive public image for the College.
Works with both traditional news media and “non-news” media, such as talk shows, advertorials and bloggers to obtain coverage for the College.
Works with state and national associations to promote media awareness of community college issues.
Develops and disseminates public relations materials, including press releases, media packets, feature stories for the college website and magazine, social media content and internal communication pieces. Researches and helps develop communications and talking points for College leaders.
Serves as the College’s public information officer and principal spokesperson in the required field
Serves as a key member of the College Crisis Preparedness and Management team, providing communications response during emergencies.
Confers with department directors, committees, managers, and staff teams to provide public relations consultation. Develops related strategies and provides training on how to implement strategies.
Assists the department Director with development and implementation of special projects such as Bond and capital campaigns.
Represents the College at state, regional and national meetings related to the area of media and public relations.
Required Knowledge, Skills, and Abilities:
Demonstrated Skills in:
Developing public relations strategies;
Developing and maintaining relationships with members of the community, media, business and industry;
Planning and executing special events;
Communicating effectively through oral and written mediums.
Developing creative concepts and messages to achieve desired objectives and College branding;
Handling multiple tasks simultaneously;
Working with diverse academic, cultural and ethnic backgrounds of community college students and staff;
Communicating effectively with all levels of management, board of directors, staff and external individuals and groups, including media representatives;
Analyzing and interpreting data and information and making appropriate recommendations based on findings;
Preparing a variety of written materials, including speeches, presentations, magazine and web articles; blog posts, news releases and media advisories.
Utilizing computer technology for communication, data gathering and reporting activities
Education + Experience:
Master’s/ Bachelor’s degree in journalism, political science, marketing, public relations, communications or related field
2 years of progressively responsible, professional experience related to area of Educational Instututions.
Salary: 30K-40K per month(Gross)
Aspirants are requested to send their updated resume with cover letter to email@example.com with the Subject 'PR Officer'.